Why the Deception?

MrPibb's picture
Date Joined: Jul 21, 2008
Posts: 53
Points: 51

I don't understand why Ford retired the taurus, replaced it with another car, then used the old name on the new car. Its not really the same and would have gone over just as easily to change the taurus and not spend the money on launching a new model…wouldn't it?

chris's picture
Date Joined: Jul 02, 2008
Posts: 52
Points: 50

I have no idea why they did it. It really doesn't make sense but I guess someone in their marketing department sold one of the big wigs on the idea. That is the only thing I can think of because what they are doing is just nuts. Taurus has its own history and to go and do this makes little sense.