MINNEAPOLIS – American Express has announced that it will enter the Global RallyCross Championship through its Serve brand. Serve will be the primary partner of Best Buy Racing’s No. 17 Ford Fiesta Mk7 driven by Englishman David Binks.
Serve is a reloadable pre-paid account available to anyone and allows customers to receive and send money through email, text and Facebook. Serve also allows person-to-person payment and is accepted wherever American Express is accepted. ...read more >
“Serve is a dynamic product that is all about fun and experience and when we heard about GRC it seemed to be a great platform to introduce the product to customers,” said Stefan B Happ, Senior Vice President, Serve. “We have a number of unique experiences available for Serve customers that we will be announcing soon.”
“This is an exciting partnership for our rallycross program,” said Mark Williams of Best Buy, “Serve also brings an exciting color scheme to the GRC with an exciting young driver who is here to make his mark.”
The team will make its debut at the opening round of the GRC that takes place in Charlotte, N.C., on May 26.
About the Global RallyCross Championship
The Global RallyCross Championship was introduced in 2011 and is a development of the popular European based sport that combines circuit racing and off-road racing. Production based cars are modified to include four-wheel drive and power output exceeding 550hp. The courses and races are short and also feature a 70ft gap jump.